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DIGITAL MERCHANDISING

Assess current site design

KPI’s across devices

Define market trends, & competitive insights to define e-commerce merchandising strategies to grow market share & revenue in long & short term.

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DIGITAL MARKETING

Develop & build comprehensive digital marketing plan that maximizes email, search, affiliate & social to drive drive traffic, conversion, engagement & sales across tactics.

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STRATEGIC PLANNING

Work with leadership to develop, plan & organize long term strategies for future growth, organizational structure & workflows.

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FINANCIAL PLANNING

Develop, execute & communicate financial merchandise plans & strategies to support the financial objectives across the retail business.

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PRODUCT ASSORTMENT

Develop & execute balanced product strategies that support the brand’s business plan.

Manage current & source new vendors to maximize key classification growth & profitability in D2C retail.

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