Media and Commerce companies are transforming; that needs to be rooted in business intelligence; BI requires reliable data

New Road Media is partnered with Keyrus to assist media and commerce companies with data governance, data analytics and data insights tools to aid in their transformations. Keyrus is an international data insights company, with now an office in NYC. Internal marketers from clients like Dannon, Teva, Ricard, AT&T and others use Keyrus products and services to ingest, manage and interpret first and third party data.The media and commerce landscape is in a very transformative stage now and I believe it is essential their reinventions emanate from business intelligence gleaned from reliable first and third party data.


Article from YPulse: How Millennials and Teens feel about the platforms they use