Tips for helping international tech companies develop their business in the US
New Road Media is approached by many international technology companies asking for our help in finding them US based strategic investors, partners and paying clients. Many times the technology at hand and the teams that approach us are very advanced and are on to something big.
What always makes the process of helping them much easier and fruitful is for the international technology company to have both a happy paying client in their country and marketing materials looking and sounding authentic.
So below are some "getting ready" suggestions for those international start-ups looking to do business in the US :
Create an infographic or document on how the venture fits in the current US tech landscape, including competitive companies and drawing differentiators.
2. Secure a US based Marketing Partner to analyze and assist with:
-Tweaking current website for US friendliness (wordsmith and design).
-Creating great looking collateral to explain the offering to investors, partners and clients. Include what problems are being solved, who are target US customers and the competitors.
-Design a Pro forma showing projections, metrics and high/low revenue estimates.
-Create a Social media outreach strategy and tactical plan.
-Create a Linkedin profile.
-Design and execute a PR / drip marketing strategy.
-Secure a US office legal presence.
-Create a legally drafted LOA template, ready to be customized.
-Populate CrunchBase, Angellist, Seedinvest, etc with the proper information.
3. Leveraging the clients from other countries:
-Document the successes in helping overseas clients.
-Create a US centric capabilities deck with examples of that overseas work.
-References from current clients (if possible).
4. Create a US pipeline for Partnerships and Sales:
-Identify 5-7 prospects similar to the companies' clients overseas.
-Identify decision makers.
5. Identifying the right US Investors:
-Research US based Super Angels, Strategics, HNW individuals with subject matter expertise that would benefit from investing in the venture.
-Have pitch book or investor documents legally ready to present in US, identifying company structure, listing of current investors, what financial stage the venture is in and what financial instrument is being used such as convertible note/discount or equity.
-Clarity and compliance on US- international fundraising issues such as repatriation of investment dollars and SEC rules for soliciting investors.