e-commerce capabilities

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DIGITAL MERCHANDISING Assess current site design, KPI’s across devices, market trends, & competitive insights to define e-commerce merchandising strategies to grow market share & revenue in long & short term.

DIGITAL MARKETING Develop & build comprehensive digital marketing plan that maximizes email, search, affiliate & social to drive drive traffic, conversion, engagement & sales across tactics.  

PRODUCT ASSORTMENT
Develop & execute balanced product strategies that support the brands business plan. Manage current & source new vendors to maximize key classification growth & profitability in D2C retail.

STRATEGIC PLANNING
Work with leadership to develop, plan & organize long term strategies for future growth, organizational structure & workflows.

FINANCIAL PLANNING
Develop, execute & communicate financial merchandise plans & strategies to support the financial objectives across the retail business. 

PROCESS TRANSFORMATION
With leadership & key team members assess needs, build teams, develop workflows & identify systems needed to efficiently & profitably grow.