New Road Media angel invests in startups and takes an active role in the development of the business.
New Road Media angel invests in startups and takes an active role in the development of the business.
Case Study: Technology Service retailer
CLIENT: SAP Analytics Cloud
INDUSTRY: Cloud-based Analytics Retailer
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BACKGROUND: SAP was launching their first SAAS product for a SMB market and needed understanding of the uniqueness of this as well as marketing it with its internal design and development resources.
PROBLEM IDENTIFIED: How to create the customer journey maps and gateway for their new product launch of Analytics Cloud to enable internal understanding of the uniqueness of the SMB buyer.
SOLUTION CREATED: A seamless, from sign-up to sign-in gateway to the product.
METHOD USED: Building a phased plan of entry and optimizations from diagramming user flows from mind-maps, technology assumptions and brand messaging. Included were “style tiling” (visual experimentation of typography, brand cues, icon sets, photography, layout, colour pairings +more), publishing platform selection (WordPress), implementing a measurement-based UX iteration process, ready for multiple system integrations.